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Ashley Strike: Certified Mental Performance Consultant

 
  
 
 
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Strike Zone Performance

About Us

We are currently working with athletes across the Ottawa and Toronto area to enhance performance through individual sessions, team workshops, and sport organizations.

Mental Performance Consultancy

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Why Choose Certified Mental Performance Consulting?

Individual mental performance consulting provides personalized strategies to help you perform at your highest level—whether in sport, performing arts, academics, or high-pressure environments.

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Our Services
  • Personalized Support That Fits the Performer
    Every athlete, team, and performance environment is different. Support is tailored to your goals, challenges, pressure points, and stage of development.
  • Practical Strategies You Can Actually Use
    Mental performance work should not stay theoretical. Sessions focus on tools that can be applied in training, competition, recovery, and preparation.
  • A Stronger Approach to Confidence and Consistency
    From focus and self-talk to emotional regulation and resilience, the goal is to help performers respond better under pressure and perform more consistently over time.

Certified Mental Performance Consultant

Ashley Strike, Founder, CEO

Ashley has her master’s degree in applied Sports Psychology and sits on the board of the Canadian Sport Psychology Association. She specializes in mental performance development for elite adolescent athletes and team sports. She has worked with Canada Gymnastics, Wheelchair Rugby, Swim Ontario, university programs, AAA Hockey associations, Competitive Swim Organizations and much more.

Ashley is dedicated to helping athletes develop essential cognitive, emotional, and behavioural skills to elevate their performance. At Strike Zone Performance, our philosophy is to help you gain self-awareness of your strengths and areas for improvement so you can shine on and off the field. We can help athletes close the gap between where they are and where they want to be.

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Our Competitive Edge

Let’s start your mental performance journey! It may not be very clear where to start or how this works. Here are the steps to booking your first session and creating your performance plan for your goals. 

At elite levels, physical ability is often equal.

The difference is mindset.

Get Your Competitive Edge

Strike Zone Performance

Book Your Free Discovery Call Today.

Yes. Individual sessions are available for athletes, performers, and high-achievers looking for one-on-one mental performance support. Sessions are designed around your goals, challenges, and performance environment.

Yes. Team workshops are available for sports teams, organizations, and leadership groups that want to improve communication, focus, resilience, and performance under pressure.

Yes. Online coaching sessions are available, making it easy to work together whether you are located in Ottawa, Toronto, or elsewhere.

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Certified Mental Performance Consultant

About Ashley Strike

“I’ve been immersed in sport for as long as I can remember. Like many athletes, I was introduced early—starting in figure skating before finding my way to hockey at age nine. I played boys’ hockey until I was 13, eventually transitioning into competitive girls’ hockey. As a shorter athlete, I constantly felt the need to prove myself. That mindset shaped me into a relentless worker, always striving to be the hardest-working player on the ice—but it also led to a habit of focusing only on what I lacked, rather than what I was doing well.

Looking for a new challenge, I made the transition to rugby. I was drawn to the sport’s inclusivity and the way it celebrates different body types and skill sets. It felt like an opportunity to unlock a new version of myself. However, I quickly realized that my biggest obstacle wasn’t the sport—it was my mindset. Perfectionism, self-doubt, and harsh self-criticism followed me, often showing up most intensely in competition. While I performed confidently in practice, game situations triggered doubt and negative self-talk that held me back.

Eventually, I reached a turning point. I recognized that my internal dialogue was limiting my potential, and I made the decision to address it. In my second year, I began working with a sport psychology student who helped me identify the mental barriers I had created. That experience was transformative. I learned how to reframe my thinking, let go of mistakes, and compete with freedom and confidence. For the first time, I was playing the way I knew I was capable of.

That shift didn’t just change how I felt—it changed my performance. During my university career, our team went from a fourth-place finish to winning the RESEQ championship twice and competing at Nationals. I was also selected to the Quebec Provincial Women’s Rugby Program, where I competed for ten years alongside athletes who went on to represent Canada. None of that would have been possible without investing in my mental development.

One of the most valuable lessons rugby taught me was adaptability. In one season, I played multiple positions to meet the needs of the team. That experience challenged me to put ego aside, embrace versatility, and deepen my understanding of the game. What once felt like weaknesses—my attention to detail and critical mindset—became strengths when applied constructively. I learned to stay present, trust my abilities, and respond effectively to whatever the game demanded.

Today, that journey fuels my passion for helping other athletes. I know firsthand how powerful mindset can be—not just in performance, but in personal growth. I work with athletes to develop self-awareness, build confidence, and navigate the challenges that come with high-level sport. Because ultimately, it’s not just about talent—it’s about how you respond when things don’t go your way.”

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