Testimonials - Strike Zone Performance | Certified Mental Performance Consultant

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Ashley Strike: Certified Mental Performance Consultant

Strike Zone Performance

Testimonials

Testimonials from our valued clients at Strike Zone Performance

"Working with Strike Zone Performance as a mindset coach has had a meaningful impact on my sons’ competitive hockey journey. They’ve shown noticeable growth in focus, resilience, and confidence, learning how to manage pressure and stay composed in challenging moments. Just as importantly, these skills have translated off the ice, helping them grow as leaders, teammates, and young individuals."

U15 AAA

"Ashley is fantastic. She has been working with my son who is a goalie going into his U11 hockey season for several months. She has a way of connecting with him that is very special - and she has given him several strategies that he uses on the ice. She made a big impact in a relatively short amount of time - and we are excited for them to continue their sessions together. I could not recommend her more!"

Strike Zone Performance Client

"I have worked with Ashley for several years now. At first, I started to see her to develop mental performance strategies on the ice. But, over time Ashley's work with me helped me grow as a hockey player, as a student, and in other areas of my life. I really recommend her services for any young athlete juggling the pressures of an elite sport, school, and just growing up."

17 Year Old, AAA Hockey

Certified Mental Performance Consultant

About Ashley Strike

“I’ve been immersed in sport for as long as I can remember. Like many athletes, I was introduced early—starting in figure skating before finding my way to hockey at age nine. I played boys’ hockey until I was 13, eventually transitioning into competitive girls’ hockey. As a shorter athlete, I constantly felt the need to prove myself. That mindset shaped me into a relentless worker, always striving to be the hardest-working player on the ice—but it also led to a habit of focusing only on what I lacked, rather than what I was doing well.

Looking for a new challenge, I made the transition to rugby. I was drawn to the sport’s inclusivity and the way it celebrates different body types and skill sets. It felt like an opportunity to unlock a new version of myself. However, I quickly realized that my biggest obstacle wasn’t the sport—it was my mindset. Perfectionism, self-doubt, and harsh self-criticism followed me, often showing up most intensely in competition. While I performed confidently in practice, game situations triggered doubt and negative self-talk that held me back.

Eventually, I reached a turning point. I recognized that my internal dialogue was limiting my potential, and I made the decision to address it. In my second year, I began working with a sport psychology student who helped me identify the mental barriers I had created. That experience was transformative. I learned how to reframe my thinking, let go of mistakes, and compete with freedom and confidence. For the first time, I was playing the way I knew I was capable of.

That shift didn’t just change how I felt—it changed my performance. During my university career, our team went from a fourth-place finish to winning the RESEQ championship twice and competing at Nationals. I was also selected to the Quebec Provincial Women’s Rugby Program, where I competed for ten years alongside athletes who went on to represent Canada. None of that would have been possible without investing in my mental development.

One of the most valuable lessons rugby taught me was adaptability. In one season, I played multiple positions to meet the needs of the team. That experience challenged me to put ego aside, embrace versatility, and deepen my understanding of the game. What once felt like weaknesses—my attention to detail and critical mindset—became strengths when applied constructively. I learned to stay present, trust my abilities, and respond effectively to whatever the game demanded.

Today, that journey fuels my passion for helping other athletes. I know firsthand how powerful mindset can be—not just in performance, but in personal growth. I work with athletes to develop self-awareness, build confidence, and navigate the challenges that come with high-level sport. Because ultimately, it’s not just about talent—it’s about how you respond when things don’t go your way.”